This book discusses the tools and techniques being used today to harness the vast marketing potential of the Internet. It discusses the Net (1) for new products and services, (2) as both direct and indirect distribution channel, and (3) for marketing communications such as advertising, sales promotions, public relations and lead generation.
- ISBN10 0130105856
- ISBN13 9780130105851
- Publish Date 17 March 1999
- Publish Status Transferred
- Out of Print 30 October 2009
- Publish Country US
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Format Paperback
- Pages 416
- Language English