For courses in Marketing and Internet Marketing.
This comprehensive text makes the world of Internet marketing understandable and accessible, and explores its relationship to traditional marketing—building on learners' previous marketing knowledge of positioning, audience, target markets, and direct response marketing. Clear language, logical organization, and pertinent, practical examples give readers the Internet marketing “how-to” and allows them to relate this material to their own goals, products, and services.
- ISBN10 0130336289
- ISBN13 9780130336286
- Publish Date 19 June 2003
- Publish Status Out of Print
- Out of Print 24 September 2013
- Publish Country US
- Imprint Pearson
- Format Paperback
- Pages 324
- Language English