This is a crash course in getting significant business results from a Web site-at low cost. "Web Business Bootcamp" focuses on activities that anyone can do to improve their online business, even with little cash and without technical sophistication. Richard Seltzer outlines the tasks that entrepreneurs and e-commerce managers typically delegate to experts without knowing enough to properly set goals, coordinate activities, or monitor progress - and then provides low-tech, low-cost techniques for making informed decisions and getting the hands-on experience needed to do smart business on the Internet. Businesses both large and small can apply his innovative ideas such as "flypaper" and "content-based Internet marketing" - effective strategies he has learned and used with his own Web site - to attract targeted traffic to their Web sites.
- ISBN10 0471164194
- ISBN13 9780471164197
- Publish Date 24 December 2001
- Publish Status Out of Stock
- Out of Print 13 January 2011
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Paperback
- Pages 272
- Language English