Focusing on the major decision-making challenges facing marketing managers in the late 1990s, this text's cases include a broad range of companies. It reflects marketing management priorities: market orientation, growth strategies, and target market strategies.
- ISBN10 0256033714
- ISBN13 9780256033717
- Publish Date December 1986
- Publish Status Out of Print
- Out of Print 4 December 1992
- Publish Country GB
- Imprint Richard D. Irwin
- Edition 2nd Revised edition
- Format Hardcover
- Pages 832
- Language English