How corporate culture affects a company's long-term success Today, more and more managers are learning that an organization's culture matters, and are, therefore, putting greater emphasis improving their company culture. The Economist's Organization Culture: Getting It Right can help. In Organization Culture, Naomi Stanford provides a road map for managers who want to: understand the power corporate culture has on a company's success; understand, define, position, and measure their organization's culture; avoid the common and costly mistakes of "culture change" programmes; and, keep their culture dynamic, responsive and resourceful.
The book * Provides case studies on the business culture of companies like Google, IKEA, eBay, Wal-Mart, Microsoft, and Lehman Brothers * Describes cultural patterns within organizations, and offers useful exercises on shaping a positive corporate culture * Other titles by Stanford: Guide to Organization Design: Creating High-Performing and Adaptable Enterprises Organization Culture addresses all facets of company culture, offering managers commonsense, practical, realistic and pragmatic approaches that will help them improve all aspects of how they do business, regardless of the type of business they're in.
- ISBN13 9781118163276
- Publish Date 20 September 2011 (first published 6 October 2010)
- Publish Status Out of Print
- Out of Print 20 September 2013
- Publish Country US
- Imprint John Wiley & Sons Inc
- Edition 1st edition
- Format eBook (EPUB)
- Pages 273
- Language English
- URL http://wiley.com