Projecting Authenticity Through Advertising: Consumer Judgments of Advertiser's Claims (Research Memorandum, #78)

by Michael B. Beverland, Professor Adam Lindgreen, and Michiel W. Vink

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  • ISBN10 1906422060
  • ISBN13 9781906422066
  • Publish Date March 2008
  • Publish Status Active
  • Publish Country GB
  • Imprint University of Hull, Business School (HUBS)
  • Format Paperback
  • Pages 29
  • Language English