Research Memorandum
5 primary works • 7 total works
Book 65
Industrial Global Brand Leadership: a Capabilities View
by Michael B. Beverland, Julia Napoli, and Professor Adam Lindgreen
Book 66
Why Pass on Viral Messages? Because They Connect Emotionally
by Angela Dobele, Professor Adam Lindgreen, and Michael B. Beverland
Book 71
Reducing On-going Product Design Decision-making Bias
by Michael Antioco, Rudy K. Moenaert, and Professor Adam Lindgreen
Book 76
Do Different Marketing Practices Require Different Leadership Styles?
by Professor Adam Lindgreen, Roger Palmer, and Martin Wetzels
Book 78
Projecting Authenticity Through Advertising
by Michael B. Beverland, Professor Adam Lindgreen, and Michiel W. Vink
v. 70
Corporate Social Responsibility at IKEA
by Dr Francois Maon, Valerie Swaen, and Professor Adam Lindgreen
v. 68
