Product strategy and management are at the very heart of marketing and should lie at the core of a firm's overall strategy. Knowledge and understanding of the nature and practice of product strategy and management are necessary elements in the development and formation of the professional manager. Baker offers a review and analysis of the issues involved in managing products through their life cycle. Takes an integrated approach, emphasising the importance of involving all business functions within the product life cycle.
- ISBN10 6611829938
- ISBN13 9786611829933
- Publish Date 1 January 2007 (first published 6 October 1998)
- Publish Status Active
- Out of Print 18 September 2012
- Publish Country US
- Imprint Pearson Education UK
- Format eBook
- Pages 560
- Language English