Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management questions. A concise visually compelling textbook with a suite of valuable online assets, Marketing Management, Student Edition is an effective new approach to teaching and learning Marketing Management.
- ISBN10 0324784430
- ISBN13 9780324784435
- Publish Date 18 March 2009
- Publish Status Out of Print
- Out of Print 25 February 2011
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Pages 256
- Language English