A guide to how the Internet can become a great marketing asset. It covers every business aspect, from getting on the Web to buying and selling, then reaching employers, suppliers and customers world wide. Endorsed by one of the world's Internet-centric companies - Sun Microsystems - the topics covered in this book include: the growth of Web-enabled business; planning your cyber-strategy; targeting your market on the Web; building a better Website; on-line customer service; advertising in cyberspace; and Web TV.
- ISBN10 0340758155
- ISBN13 9780340758151
- Publish Date 6 March 2000
- Publish Status Out of Print
- Out of Print 20 April 2005
- Publish Country GB
- Publisher John Murray Press
- Imprint John Murray Learning
- Format Paperback (B-Format (198x129 mm))
- Pages 96
- Language English