"Internet Marketing" will be invaluable for students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove invaluable for practitioners wishing to update their e-marketing skills. "Internet Marketing" is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of Internet marketing - environment analysis, strategy development and implementation. Building on the successful and widely regarded first edition, this second edition of "Internet Marketing" has a completely revised structure and streamlined content, increasing the marketing orientation of the text by decreasing technical background about the Internet.
- ISBN10 0273658832
- ISBN13 9780273658832
- Publish Date 1 November 2002 (first published 6 April 2000)
- Publish Status Out of Print
- Out of Print 15 July 2006
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 2nd edition
- Format Paperback
- Pages 512
- Language English