How do you keep your customers coming back-and get them to bring others? If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value
- ISBN10 1280646896
- ISBN13 9781280646898
- Publish Date 10 May 2014 (first published 24 February 2011)
- Publish Status Active
- Out of Print 17 February 2015
- Publish Country US
- Imprint Harvard Business School Press
- Format eBook
- Pages 234
- Language English