This book investigates the way that corporations are strategically shaping children to be hyper-consumers as well as the submissive employees and uncritical citizens of the future.
Sharon Beder shows how marketers and advertisers are targeting ever younger children in a relentless campaign, transforming children's play into a commercial opportunity and taking advantage of childish anxieties.
She presents an alarming picture of how a child's social development - through education, health care and nutrition - has become an ordered conveyor belt of consumerist conditioning. Focusing on education in particular, she also shows how 'difficult' children are taught from an early age that pharmaceuticals can be used to discipline them or to make them 'happy'.
- ISBN10 1849644306
- ISBN13 9781849644303
- Publish Date 20 May 2009
- Publish Status Active
- Publish Country GB
- Imprint Pluto Press
- Format eBook
- Pages 320
- Language English