ONLINE MARKETING CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT?
Traditional advertising doesn't always work these days and it's expensive. People screen out TV ads, magazine ads, and billboards. Instead they're spending time on Facebook, watching YouTube, reading and writing blogs, listening to podcasts and flicking through Twitter. As a small business owner, how do you get the word out about your product or service? By going where your market is. And that's online.
This book explains in a straightforward, easy-to-follow style all there is to know about promoting small businesses, online covering all the major online tools available including:
Websites Search engine marketing Email marketing Blogging Podcasts Online video Social networks e.g. Facebook and MySpace Virtual worlds e.g. Second Life Social bookmarkingIt will show readers how to use each medium to their best effect on a limited marketing budget, if not for free!
- ISBN10 661298354X
- ISBN13 9786612983542
- Publish Date 4 November 2010 (first published 1 January 2010)
- Publish Status Active
- Out of Print 18 September 2012
- Publish Country US
- Imprint Pearson Education
- Format eBook
- Pages 264
- Language English