"Essential Knowledge for Research in Marketing" will help marketing students increase skills, knowledge and wisdom in designing, implementing, interpreting, reporting and using research in marketing. "Essential Knowledge for Research in Marketing" provides some initial guidance on what to read to those new to the field, who are confronted with a vast amount of literature with no formal training on how to determine essential reading. The chapter commentaries explain how and why these essential readings contribute to an individual's knowledge and ability to effectively assess marketing research.
- ISBN10 0761926992
- ISBN13 9780761926993
- Publish Date 28 February 2008
- Publish Status Active
- Publish Country US
- Imprint SAGE Publications Inc
- Format Paperback
- Pages 300
- Language English