8 books
Derivation of Theory by Means of Factor Analysis, or Tom Swift and His Electric Factor Analysis Machine (Classic Reprint)
A Note on the Interpretation of Factor Analysis
A Note on the Use of Markov Chains in Forecasting Store Choice
A Note on the Interpretation of Factor Analysis, Or; Factor Analysis
Market Response to the Legitimation of a Brand Appeal
Derivation of Theory by Means of Factor Analysis, Or; Tom Swift and His Electric Factor Analysis Machine
Essential Knowledge for Research in Marketing
Long-range Forecasting