Gerald Zaltman | Bookhype

Feb 28, 2008

Cover of Essential Knowledge for Research in Marketing

Essential Knowledge for Research in Marketing

Jan 1, 2008

Cover of Marketing Metaphoria

Marketing Metaphoria

Jul 1, 2004

Cover of Como Piensan Los Consumidores

Como Piensan Los Consumidores

Feb 1, 2003

Cover of How Customers Think

How Customers Think

Jan 1, 1999

Cover of Psychology for Management

Psychology for Management

Nov 1, 1990

Cover of Hearing the Voice of the Market

Hearing the Voice of the Market

Apr 1987

Cover of Marketing Management

Marketing Management

Jan 1, 1982

Cover of Theory Construction in Marketing

Theory Construction in Marketing (Theories in marketing)

Jan 1, 1979

Cover of Consumer Behaviour

Consumer Behaviour (Marketing S.)

Aug 1, 1977

Cover of Dynamic Educational Change

Dynamic Educational Change

Jan 1, 1977

Cover of Strategies for Planned Change

Strategies for Planned Change

Jan 1, 1975

Cover of Marketing, Society and Conflict

Marketing, Society and Conflict

Sep 14, 1973

Cover of Innovations and Organizations

Innovations and Organizations