E-commerce certainly isn't going away (despite some dot-com fiascos), and business leaders need to look back and figure out what went wrong. Utilizing traditional economic concepts, Rethinking the Network Economy shows how (unlike what was originally assumed) classical business strategy does apply to the Internet. The book demonstrates how tried-and-true formulas such as "supply-and-demand" and "first-mover-wins" relate to e-business, and provides readers with the understanding needed to succeed in the future.
- ISBN10 0814426859
- ISBN13 9780814426852
- Publish Date December 2002 (first published 20 September 2002)
- Publish Status Active
- Publish Country US
- Publisher HarperCollins Focus
- Imprint Amacom
- Format eBook
- Language English