This is a guide to using the Internet for business advantage. The authors examine the capabilities of the Internet in conjunction with strategic business principles. Aimed at business, marketing and IT managers, the book outlines the business steps essential to developing an effective strategy. It addresses such questions as how can the Internet change my business, what is the right Internet strategy for my business, and should I develop Internet and Intranet systems. The book also presents Internet strategies and development in business rather than operational terms.
- ISBN10 0442024169
- ISBN13 9780442024161
- Publish Date December 1996
- Publish Status Active
- Out of Print 21 June 2021
- Publish Country GB
- Imprint Van Nostrand Reinhold Company
- Format Hardcover
- Pages 350
- Language English