This work aims to show readers how to plan and implement a competitive and successful quality programme for their business, based on the author's quality first technique. It shows how to improve customer satisfaction, market share and profitability, and develop a customized quality approach.
- ISBN10 0786305290
- ISBN13 9780786305292
- Publish Date 1 October 1995 (first published 1 November 1991)
- Publish Status Active
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint Irwin Professional Publishing
- Edition 2nd Revised edition
- Format Paperback
- Pages 308
- Language English