The Chasm Group is one of the world's leading high tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, "Crossing the Chasm" and "Inside the Tornado" are required reading for anyone venturing into the high tech industry. Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step by step field guide organized around three major concepts: How high tech markets develop; How to specify a winning market development strategy; and, How to plan go to market programmes at different points in the life cycle? Wiefels back to basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. "The Chasm Companion" reveals formulas drawn from real life that can be and are being used to stay on top in any economic climate.
- ISBN10 0061442313
- ISBN13 9780061442315
- Publish Date 22 May 2007 (first published 20 August 2002)
- Publish Status Unknown
- Out of Print 11 April 2013
- Publish Country US
- Publisher HarperCollins Publishers Inc
- Imprint HarperCollins
- Format eBook
- Pages 352
- Language English