Strategic Marketing Management

by Alexander Chernev

Philip Kotler (Foreword)

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  • ISBN10 0979003946
  • ISBN13 9780979003943
  • Publish Date 1 August 2008 (first published 1 July 2008)
  • Publish Status Active
  • Publish Country US
  • Imprint Brightstar Media, Inc.
  • Format Paperback (US Trade)
  • Pages 260
  • Language English