Successful Social Media and Ecommerce Strategies in the Wine Industry

by Gergely Sznolnoki, Liz Thach, and Dani Kolb

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This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.

  • ISBN13 9781137602978
  • Publish Date 21 December 2015
  • Publish Status Active
  • Publish Country GB
  • Imprint Palgrave Macmillan
  • Edition 1st ed. 2090
  • Format Hardcover
  • Pages 168
  • Language English