Brand Media Strategy: Integrated Communications Planning in the Digital Era

by A. Young

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Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
  • ISBN13 9781349949755
  • Publish Date 23 August 2016
  • Publish Status Active
  • Publish Country GB
  • Imprint Palgrave Macmillan
  • Edition Softcover reprint of the original 1st ed. 2014
  • Format Paperback
  • Pages 246
  • Language English