The business world is silently undergoing yet another tectonic shift - from Web to mobile, or m-commerce. This title lays out the next generation of business models and the architecture of enterprise applications that will succeed the tethered PC-age. It helps readers imagine the possibilities of having a desktop PC in your hand. It is intended to be both strategic and business orientated, explaining "why" rather than "what" or "how to". The book is also designed to be a definitive roadmap for the practice of business strategy in a world transformed by mobility. It builds on the authors' prior work in leading edge e-commerce and e-business, analyzes best business practices, and sheds light on what works and what doesn't work in the mobile economy.
- ISBN10 0071380787
- ISBN13 9780071380782
- Publish Date 24 September 2001
- Publish Status Out of Print
- Out of Print 16 November 2011
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Inc.,US
- Format Hardcover
- Pages 272
- Language English