This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem - what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.
- ISBN10 9813224738
- ISBN13 9789813224735
- Publish Date 17 January 2018
- Publish Status Active
- Imprint World Scientific Publishing Company
- Format eBook
- Pages 152
- Language English