Marketing for the Manufacturer

by J Paul Peter

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Marketing for the Manufacturer explains to nonmarketers how marketing fits into organizational structures and product management systems.
  • ISBN10 1556236484
  • ISBN13 9781556236488
  • Publish Date 1 April 1992 (first published 1 July 1992)
  • Publish Status Active
  • Out of Print 5 April 2008
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Inc.,US
  • Format Hardcover
  • Pages 348
  • Language English