Marketing for the Manufacturer explains to nonmarketers how marketing fits into organizational structures and product management systems.
- ISBN10 1556236484
- ISBN13 9781556236488
- Publish Date 1 April 1992 (first published 1 July 1992)
- Publish Status Active
- Out of Print 5 April 2008
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Inc.,US
- Format Hardcover
- Pages 348
- Language English