J Paul Peter

16 books • 2 series

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
Apr 9, 2018
Cover of ISE A Preface to Marketing Management

ISE A Preface to Marketing Management

Jan 24, 2018
Cover of Loose Leaf for a Preface to Marketing Management

Loose Leaf for a Preface to Marketing Management

Jan 6, 2014
Cover of A Preface to Marketing Management with Practice Marketing Access Card

A Preface to Marketing Management with Practice Marketing Access Card

Mar 16, 2010
Cover of Consumer Behavior (Int'l Ed)

Consumer Behavior (Int'l Ed)

Feb 16, 2007
Cover of Consumer Behavior

Consumer Behavior

Aug 1, 1999
Cover of Stratsim

Stratsim

Dec 31, 1995
Cover of Marketing Management: Knowledge and Skills

Marketing Management: Knowledge and Skills

Jan 1, 1995
Cover of Marketing: Creating Value for Customers

Marketing: Creating Value for Customers

Jan 1, 1994
Cover of Under Consumer Behaviour

Under Consumer Behaviour

Oct 1, 1993
Cover of Understanding Consumer Behavior

Understanding Consumer Behavior

Jul 1, 1992
Cover of Marketing for the Manufacturer

Marketing for the Manufacturer

Jan 1, 1990
Cover of Selected Cases in Strategic Management

Selected Cases in Strategic Management (The McGraw-Hill series in management)

1 Aug 1989
Cover of Strategic Management

Strategic Management

16 Oct 2014
Cover of MARKETING MANAGEMENT

MARKETING MANAGEMENT

Jul 2001
Cover of Consumer Behavior and Marketing Strategy

Consumer Behavior and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)

1 Jun 2002
Cover of Preface to Marketing Management

Preface to Marketing Management