16 books • 2 series
ISE A Preface to Marketing Management
Loose Leaf for a Preface to Marketing Management
A Preface to Marketing Management with Practice Marketing Access Card
Consumer Behavior (Int'l Ed)
Consumer Behavior
Stratsim
Marketing Management: Knowledge and Skills
Marketing: Creating Value for Customers
Under Consumer Behaviour
Understanding Consumer Behavior
Marketing for the Manufacturer
Selected Cases in Strategic Management (The McGraw-Hill series in management)
Strategic Management
MARKETING MANAGEMENT
Consumer Behavior and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)
Preface to Marketing Management