The World Wide Web (WWW) is the graphical, multimedia part of the Internet. This guide has been designed for business managers who are seeking the potential of the WWW for marketing and other purposes. There are interviews throughout the text which cover such issues as corporate identity, finding customers, selling products, providing customer service, and measuring the success of a Web site. The text also covers security and intellectual property issues.
- ISBN10 6610342083
- ISBN13 9786610342082
- Publish Date 25 March 2002 (first published 3 November 1995)
- Publish Status Active
- Out of Print 21 August 2012
- Publish Country US
- Imprint John Wiley & Sons
- Format eBook
- Pages 433
- Language English