Presenting the area of corporate social responsibility (CSR) as a constantly evolving field with direct impact on organizational strategies and success, this book links numerous subjects such as strategy, marketing and ethics, encouraging a multi-disciplinary approach to an issue that touches all aspects of an organization's operations. The book covers the full range of CSR topics with Internet links to related issues and is supported by real-life mini-cases. It joins the US and European perspectives of the authors, recognizing cross-cultural trends that are developing at different rates and in different regions of the world.
- ISBN10 1412974534
- ISBN13 9781412974530
- Publish Date 27 April 2010 (first published 2 February 2006)
- Publish Status Out of Print
- Out of Print 12 September 2013
- Publish Country US
- Imprint SAGE Publications Inc
- Edition 2nd Revised edition
- Format Paperback
- Pages 448
- Language English