Twitter is a social networking and micro-blogging service that allows its users to send and read other users' updates (known as 'tweets'); text-based posts of up to 140 characters in length. Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them. You may think 'and then what'? Its simplicity is perhaps its charm and twittering is growing at a phenomenal rate. Already in the US 10 per cent of people are using the site. Barack Obama, Stephen Fry and Britney Spears are all regular tweeters. With a recent $35million investment from private investors it is predicted that Twitter will soon overtake Facebook in its reach. Innovative companies like Apple and Ford have already discovered the instant benefits of using the social media phenomenon to reach consumers directly, build their brand, and increase sales. "Dominate Your Market with Twitter" is the first UK book to be published on this growing phenomenon.
In it digital marketing experts Jon Smith and Jose Llinares reveal how marketers can use Twitter to their best advantage, creating strategies to build a loyal following among Twitter members and expand awareness of their product or service. It's a straight talking, no-waffle, practical pocket guide and the tips inside can put into practice immediately.
- ISBN10 6613682853
- ISBN13 9786613682857
- Publish Date 1 July 2009 (first published 1 January 2009)
- Publish Status Active
- Out of Print 28 June 2012
- Publish Country US
- Imprint Not Avail
- Format eBook
- Pages 161
- Language English