Strategic direction is inextricably linked and actively informed by the behaviour of senior management. This book is about strategic thinking, part one presents the ideas, part two provides the evidence and part three provides a toolkit for analysis, managing and influencing change relating to strategic behaviour. Packed with case studies and examples, tips and techniques, this book tells you how to understand, identify, categories and influence strategic behaviour both vertically and laterally.
Author
Tony Grundy has worked for BP, ICI and KPMG before founding his own consultancy. He is also a senior lecturer in Strategic Management at Cranfield School of Management.
- ISBN10 0273630946
- ISBN13 9780273630944
- Publish Date 29 July 1998
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Format Paperback
- Pages 288
- Language English