The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.
- ISBN10 0061798177
- ISBN13 9780061798177
- Publish Date 13 October 2009 (first published 1 January 1993)
- Publish Status Active
- Publish Country US
- Publisher HarperCollins Publishers
- Imprint Collins
- Format eBook
- Pages 160
- Language English