This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.
- ISBN10 3834925365
- ISBN13 9783834925367
- Publish Date 21 September 2011 (first published 22 February 2007)
- Publish Status Out of Print
- Out of Print 11 February 2016
- Publish Country DE
- Publisher Springer Fachmedien Wiesbaden
- Imprint GWV Fachverlage GmbH
- Edition 2nd Revised edition
- Pages 445
- Language English