This indispensable resource presents a straightforward technique to evolve a customer-driven perspective from new product development in order to effectively manage the supply chain. Explains how to leverage continuous improvement initiatives to attain higher levels of performance, create accurate performance measures and maximize the market impact of novel product releases. Includes examples from leading companies.
- ISBN13 9780470346778
- Publish Date 2 May 2008 (first published 1 September 1992)
- Publish Status Out of Print
- Out of Print 11 December 2014
- Publish Country US
- Imprint John Wiley & Sons Inc
- Edition 1st edition
- Format eBook
- Pages 304
- Language English
- URL http://wiley.com