The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think

by Eli Pariser

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Book cover for The Filter Bubble

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Imagine a world where all the news you see is defined by your salary, where you live, and who your friends are. Imagine a world where you never discover new ideas. And where you can't have secrets.

Welcome to 2011.

Google and Facebook are already feeding you what they think you want to see. Advertisers are following your every click. Your computer monitor is becoming a one-way mirror, reflecting your interests and reinforcing your prejudices.

The internet is no longer a free, independent space. It is commercially controlled and ever more personalised. The Filter Bubble reveals how this hidden web is starting to control our lives - and shows what we can do about it.
  • ISBN10 1101515120
  • ISBN13 9781101515129
  • Publish Date 1 May 2011
  • Publish Status Active
  • Imprint Penguin Group
  • Format eBook
  • Pages 304
  • Language English