This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.
- ISBN13 9781403903792
- Publish Date 24 January 2003
- Publish Status Active
- Publish Country US
- Imprint Palgrave Macmillan
- Edition 2003 ed.
- Format Hardcover
- Pages 239
- Language English