Claude Hopkins

8 books

Claude C. Hopkins was an American advertiser and author. He introduced the slogan in advertising and popularised the use of test campaigns, especially using coupons in direct mail, to properly attribute marketing spend.
Jan 21, 2020
Cover of Mi vida en publicidad

Mi vida en publicidad

Oct 23, 2019
Cover of Dead Leaders Don't Lie

Dead Leaders Don't Lie

Jan 15, 2013
Cover of Scientific Advertising: With the Psychology of Advertising

Scientific Advertising: With the Psychology of Advertising

Jun 8, 2012
Cover of The New Scientific Advertising For 21st Century Entrepreneurs, Local Businesses And Fast Startups

The New Scientific Advertising For 21st Century Entrepreneurs, Local Businesses And Fast Startups

Oct 25, 2011
Cover of My Life in Advertising

My Life in Advertising

Jan 13, 2005
Cover of Scientific Advertising for the Fitness Professional

Scientific Advertising for the Fitness Professional

Jan 1, 1984
Cover of Scientific Advertising

Scientific Advertising

Jan 16, 1966
Cover of My Life in Advertising and Scientific Advertising

My Life in Advertising and Scientific Advertising