Two Marketing references you can bet your next promotion on. "Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertising ever written. "The Psychology of Advertising" by Walter D. Scott is known to be one of the earliest articles published where the science of psychology was applied to find out why some advertising succeeded where most ads failed. All current models of ad writing and testing can be tracd to these 2 classic texts. Your job security depends on getting the best possible return on your marketing investment. Your company's bottom line translates to sales from customers influenced by your ads. This is a key reference for any and all marketers. Get your copy today - and one for each of the marketing staff in your company. These authors can save your jobs and earn you that promotion and pay raise - if you apply what they present here.
- ISBN10 130060168X
- ISBN13 9781300601685
- Publish Date 15 January 2013
- Publish Status Active
- Publish Country GB
- Imprint Lulu.com
- Format eBook
- Language English