Although "Scientific Advertising" was published in 1923, it is still as relevant today as it was 80 years ago. It is a must read book for anyone serious to improve his advertising skills. In "Scientific Advertising", Hopkins describes an advertising approach that is based on testing and measuring. It reveals a powerful and scientifically tested advertising system that is still sound and solid and needed for anyone entering the world of the advertising industry. Read this classic advertising book because it will change your life, the same it changed the lives of so many famous and successful advertisers. "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." - David Ogilvy
- ISBN10 1603866361
- ISBN13 9781603866361
- Publish Date 12 February 2014 (first published 1 January 1984)
- Publish Status Active
- Imprint Merchant Books
- Format Paperback (US Trade)
- Pages 88
- Language English