Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
- ISBN10 0071832823
- ISBN13 9780071832823
- Publish Date 1 February 1966 (first published 16 January 1966)
- Publish Status Active
- Publish Country US
- Imprint McGraw-Hill Education
- Format Hardcover
- Pages 336
- Language English