Why Pass on Viral Messages? Because They Connect Emotionally (Research Memorandum, #66)

by Angela Dobele, Professor Adam Lindgreen, and Michael B. Beverland

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  • ISBN10 1902034627
  • ISBN13 9781902034621
  • Publish Date July 2007
  • Publish Status Active
  • Publish Country GB
  • Imprint University of Hull, Business School (HUBS)
  • Format Paperback
  • Pages 29
  • Language English