11 books • 1 series
Sustainable Entrepreneurship
Contextual Embeddedness of Women's Entrepreneurship
Communicating Corporate Social Responsibility in the Digital Era
Managing Market Relationships
Projecting Authenticity Through Advertising (Research Memorandum, #78)
Do Different Marketing Practices Require Different Leadership Styles? (Research Memorandum, #76)
Corporate Social Responsibility at IKEA (Research Memorandum, v. 70)
Reducing On-going Product Design Decision-making Bias (Research Memorandum, #71)
Why Pass on Viral Messages? Because They Connect Emotionally (Research Memorandum, #66)
Industrial Global Brand Leadership: a Capabilities View (Research Memorandum, #65)
Corporate Social Responsibility (Research Memorandum, v. 68)