Industrial Global Brand Leadership: a Capabilities View (Research Memorandum, #65)

by Michael B. Beverland, Julia Napoli, and Professor Adam Lindgreen

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  • ISBN10 1902034473
  • ISBN13 9781902034478
  • Publish Date July 2007
  • Publish Status Active
  • Publish Country GB
  • Imprint University of Hull, Business School (HUBS)
  • Format Paperback
  • Pages 32
  • Language English