"A powerhouse, a classic."--James B. Patterson*, bestselling novelist and former Chairman and Creative Director of J. Walter Thompson, U.S.A., Inc."An invaluable, easy-to-follow blueprint for winning, serving and keeping customers...This book is a must for any business." --Jere W. Thompson, President and CEO, The Southland Corporation
Michael LeBoeuf, one of the nation's foremost business consultants, presents a hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team. This classic no-nonsense guide is completely revised and updated for today's computer-driven world. It contains everything you need to know about successful selling and--most important of all--how to win customers for life.
"I've always believed that it's a mistake to separate selling, managing and service from each other. How to Win Customers and Keep Them for Life is an easy-to-follow guide for putting them together with great results." --Ed Flanagan, President, Sales Marketing Executives--Greater New York
- ISBN10 0425175014
- ISBN13 9780425175019
- Publish Date 1 August 2000 (first published 24 May 1990)
- Publish Status Active
- Out of Print 22 April 2010
- Publish Country US
- Publisher Penguin Putnam Inc
- Imprint Berkley Publishing Corporation,U.S.
- Edition Revised Edition
- Format Paperback (US Trade)
- Pages 25
- Language English
- URL https://penguinrandomhouse.com/books/isbn/9780425175019