The Creation of Consent (Communication Arts Books)
by Charles Side Steinberg
Crisis Communication and Crisis Management
by Burton St. John and Yvette E. Pearson
This is the only text on the market to introduce students to the fundamentals of crisis communication using an ethical approach, integrating ethical reasoning into all the key steps that communicators must take to successfully manage a crisis. The book combines comprehensive coverage of the key skills, concepts and theories with an extensive collection of case studies.
Environmental Communication and Public Relations Handbook
by E. Bruce Harrison
Case studies provide a wonderful resource for helping develop the analytic, organizational, critical thinking, and communication skills of today's students. James O'Rourke's The Business Communication Casebook: A Notre Dame Collection makes it easy for instructors to incorporate case coverage into their business communication courses. This casebook highlights (36) well-known companies, such as Denny's Restaurants, Firestone Tires, Bruegger's Bagels, and Texaco Inc. A series of discussion questio...
Hospitality & Tourism Human Relations Management in Africa
by Dr. Lumumba U. Ubani
Smes as the Unknown Stakeholder: Entrepreneurship in the Political Arena
Global and Multicultural Public Relations
by Juan-Carlos Molleda and Sarab Kochhar
An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic...
Practice of Public Relations: Pearson New International Edition
by Fraser P. Seitel
The world of the professional service company in the 1990s is vastly different to the grey world of introduction and privilege which persisted long into the second half of the 20th century: Lloyds has been shaken to the foundations; banks are seen to be anything but infallible; and accountants are being sued. None of them can sit back on the glow of general approbation which they enjoyed in the past. Each of them must now take pains to manage their image. But it will take more than a big smile i...
Part of a series rapidly gaining wide acceptance as a source of good ideas, this book covers a topic of interest to everyone - organisations that want to keep a clean profile, and people who love a bit of gossip and scandal. With the media (the 'meeja' as some call it!) clamouring for juicy stories, it is in an organisation's best interests to take care of their publicity machine. This book shows how good publicity and promotion offer huge benefits - and how bad publicity can often cause irrepar...
Strategic Reputation Management (Lea's Communication)
by Pekka Aula and Saku Mantere
Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through wh...
Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various types of public relations writing you will encounter as a public relations practitioner. A focus...
First published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.