Roi in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing

by Jack Phillips, Frank Q Fu, Patricia Pulliam Phillips, and Hong Yi

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  • ISBN10 1260460436
  • ISBN13 9781260460438
  • Publish Date 27 October 2020
  • Publish Status Active
  • Publish Country US
  • Imprint McGraw-Hill Education
  • Format eBook
  • Pages 256
  • Language English