The 1988 Education Reform Act made schools review their management approaches and strategies in a number of areas. One of these is the way in which the school establishes an effective relationship with its clients - parents, pupils and the wider community who have an involvement or interest in the school. This changing relationship with the external world has engendered considerable interest in marketing as both a concept and a process that can be applied to schools. This book provides a basis for establishing a management perspective on marketing a school. It demonstrates that marketing should be a serious ongoing activity for schools and one that is central to their management activity, and shows how a long term marketing plan can be initiated, developed and established.
- ISBN10 0582081815
- ISBN13 9780582081819
- Publish Date 2 December 1991
- Publish Status Out of Print
- Out of Print 12 February 1998
- Publish Country GB
- Imprint Pearson Education Limited
- Format Paperback (UK Trade)
- Pages 160
- Language English