Issues in school management
3 total works
The 1988 Education Reform Act made schools review their management approaches and strategies in a number of areas. One of these is the way in which the school establishes an effective relationship with its clients - parents, pupils and the wider community who have an involvement or interest in the school. This changing relationship with the external world has engendered considerable interest in marketing as both a concept and a process that can be applied to schools. This book provides a basis for establishing a management perspective on marketing a school. It demonstrates that marketing should be a serious ongoing activity for schools and one that is central to their management activity, and shows how a long term marketing plan can be initiated, developed and established.
The 1988 Education Act requires schools to prepare and present school development plans. While this is not a new activity - good schools will have had school management/development plans anyway - the Education Reform Act has given new impetus to school development planning in all Local Education Authorities and their schools. This book provides senior staff in secondary and primary schools with a coherent step-by-step approach to school management development plans. It presents a practical, step-by-step plan to producing a school based approach to school management development plans.