The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.
- ISBN10 0131728598
- ISBN13 9780131728592
- Publish Date December 1990 (first published 1 January 1978)
- Publish Status Out of Print
- Out of Print 30 October 2009
- Publish Country GB
- Publisher Pearson Education Limited
- Imprint Prentice-Hall
- Edition New ed of 4 Revised ed
- Format Paperback
- Pages 800
- Language English